Custome Denied message for TMG is not applied on HTTPS traffic

Good day

I had Create a rule on TMG that Block HTTP/HTTPS traffic to facebook.com

and also modify the default 12233.htm error page

now when I open http://www.facebook.com the new page appear

but when I open httpS://www.facebook.com the page is not displayed and what I got insted is the detault internet explorer "Page Can not be display"

NOTE: all the clients are Web Proxy Enabled

what I am missing

thanks

Faris Mlaeb